CPC (Cost Per Click)
The amount it will cost each time a user selects your phrase or keyword. |
CSS (Cascading Style Sheets)
Used to define the look and navigation of a website. |
CTR (Click Through Rate)
The value associated to the amount of times a paid ad is viewed. |
Cloaking
A technique that shows keyword stuffed apges to a search engine, but a real page to a human user. |
Crawler
A bot from a search engine that reads the text found on a website in order to determine what the website is about. |
Copy
Text found on a web page. |
C Class IP
This is the third block of numbers found in an IP Address. |
Clustering
In search engine search results pages, clustering is limiting each represented website to one or two listings.
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Conversion Rate
The number of visitors to a website that end up performing a specific action that leads to a conversion. This could be a product purchase, newsletter sign up or anything where information is submitted. |
Contextual Link Inventory (CLI)
Text links that are shown depending on the content that appears around them. |
Cybrarian
A person who finds, collects, and manages information available on the Internet. |
Converting Search Phrase
A phrase that converts traffic into money. |
Click Through
The process of clicking through an online advertisement to the advertiser's destination. |
CAPTCHA
Stands for : Completely Automated Public Turing test to tell Computers and Humans Apart |
Conversion Optimization
Transforms your site into a selling tool - your site logically leads visitors through the sales cycle and closes sale. |
Cross Linking
Having multiple websites linking to each other. |
Cost per Thousand
The cost for each thousand impressions of your ad. |
Cookie
Information stored on a user's computer by a website. |
Cache
A copy of web pages stored within a search engine's database. |
CPA - (Cost Per Action)
The price paid for each visitor's actions from a paid search. |
Click Arbitrage
Purchasing PPC ads and hoping that traffic leaves with a click on your ads. |
Click Pirates
Peuple who click on ads, knowingly and proudly, stealing from advertisers, as they encourage others to join with them in this quest. |
Catablog
A blog that describes products for sale. |
Content Repurposing
A nicer way to say scraping a site for content. |
Content Networks
A nicer way to say Link Farm. |
Click Distance
The minimum number of clicks it takes a visitor to get from one page to another. |
Click Flipping
The process of identifying and maximizing, multiple profit pathways, using PPC traffic and converting that traffic with Cost Per Action offers. |
Clickprint
Derived from the amount of time a user spends on a Web site and the number of pages viewed, a clickprint is a unique online fingerprint that can help a vendor identify return visitors, curb fraud, and collect personal information for "customer service." aka invasive marketing |
Collabulary
A collaborative vocabulary for tagging Web content. Like the folksonomies used on social bookmarking sites like del.icio.us, collabularies are generated by a community. But unlike folksonomies, they're automatically vetted for consistency, extracting the wisdom of the crowds from the cacophony. |
Click Poison
The process of using blatant phrases such as "Cool New Idea" and "Click here for Travel Tips" to get a site buried on sites such as digg and netscape. |
