Search Engine Optimization (SEO) Glossary

Definitions to the terms used to describe actions and event in the world of Search Engine Marketing.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z | LIST ALL


Tag SEO Glossary on Technorati StumbleUpon SEO Glossary Tag SEO Glossary on del.icio.us Bookmark SEO Glossary on Yahoo Tag SEO Glossary on reddit
ICRA (Internet Content Rating Association)
The Internet Content Rating Association (ICRA) is an international, non-profit organization of internet leaders working to make the internet safer for children, while respecting the rights of content providers.
IM (Instant Messaging)
As the name implies, this protocol allows for extremely fast communication over the Internet
Internet
An interconnected system of networks that connects computers around the world via the TCP/IP protocol.
IP (Internet Protocol)
This protocol allows for machines to communicate to each other via the Internet.
IBL (In-Bound Link)
A link residing on another site that points to your site.
IP Address (Internet Protocol Address)
how data finds its way back and forth from your computer to the internet.
Index
A term used to describe the database that holds all the web pages crawled by the search engine for each website.
Internal Link
A link that points to another page within the same site. Most commonly used for navigation.
Informational Query
A query about a topic where the user expects to be provided with information on the topic.
Information Architecture
The gathering, organizing, and presenting information to serve a purpose.
Internet Traffic Optimizer (ITO)
A broader term for a person who optimizes not only for search engines but to get traffic from other sources such as blogs, RSS feeds and articles.
Invisible Web
Web Pages that are not reachable by search engines.
Interstitials
Loads a commercial in the background of a Web page. When the user exits the page, the user gets served a full-page, between-page advertisement in Flash, an animated gif or other rich media.
IP Spoofing
A method of reporting an IP address other than your own when connecting to the internet.
Indexing Assistance
An even more advanced form of cloaking.