Search Engine Optimization (SEO) Glossary

Definitions to the terms used to describe actions and event in the world of Search Engine Marketing.

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Link
Also known as a hyperlink, it is the "clickable" area of text or image that allows for navigation on the Internet. Also the name of the main character og the Legend of Zelda video games.

Link Popularity
How many sites link to your website.

Link Farm
A site that features links in no particular order which are totally unrelated to each other.

Landing Page
Usually used in conjunction with a PPC campaign, they are call-to-action pages that prompt the user to engage the site.

Link Text
The clickable part of a hyperlink. Also known as Anchor Text or Anchor Link.

Link Bait (Linkbaiting)
The process of getting users to link to your site.

Listings
The results that a search engine returns for a particular search term.

Link Partner
A website who is willing to put a link to your site from their website. Quite often link partners engage in reciprocal linking.

Link Maximization
The method of getting popular sites in your industry to link to your website.

Linkerati
People who are the target of linkbait - bloggers, forum users, social taggers, etc.

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