Search Engine Optimization (SEO) Glossary

Definitions to the terms used to describe actions and event in the world of Search Engine Marketing.

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NDA (Non-Disclosure Agreement)
Usually required as part of a contract to protect the company engaging in services.
Niche
A specialized segment of a market that is usually geared towards one specific purpose.
NOFOLLOW
An attribute used in a hyperlink to instruct search engines not to follow the link. (And pass PageRank)
Natural Listing
A listing that appears below the sponsored ads, also known as Organic Listings.
Navigational Query
A query that normally has only one satisfactory result.
Necroing
The act of posting to old threads to bring them back up. Also known as "bumping".
Narrowcasting
Creating a program aimed at a small and specific niche or group of people.
Niche Aggregators
Another way of saying Spam site.
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