Search Engine Optimization (SEO) Glossary

Definitions to the terms used to describe actions and event in the world of Search Engine Marketing.

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PPC (Pay Per Click)
A technique where placements are determined by how much id bid on a particular keyword or phrase. Can become very expensive.
PFI (Pay For Inclusion)
A system in which a site pays to get a guaranteed listing.
PFP (Pay For Performance)
A system in which payment for services is only made when a conversion takes place.
PR (Google's PageRank)
Google's unique system of how it tries to predict the value of a pages rank.
Page View
Anytime a user looks at any page on a website through their browser.
Pro Blogging
A person who makes a living by blogging.
PageMatch
A cost-per-click advertising program that serves your site's ad on a page that contains related content.
Podcasting
A Podcast is just an audio file that is syndicated via an RSS feed, that is downloaded and listened to with a computer or a portable device such as an iPod.
PageRank Drain
When a page has no outbound links, it causes pagerank drain because it cannot pass any value to another web page.
Paid Inclusion
A submission service where you pay a fee to a search engine and the search engine guarantees that your website will be included in its index. Paid inclusion programs will also ensure that your website is indexed very fast and crawled on regular basis. It can also be used as a term to include fee based directory submission.
Podcatching
The process of subscribing to podcasts.
Pay-Per-Click Management
Strategy, Planning and Placement of targeted keywords in the paid search results.
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