Search Engine Optimization is the process of making changes to the coding of a website in order to rank better in the search engine results page. There are many steps involved in the process, many of which include the following:
- W3C Validation
- Proper naming structure of files for search engines
- Proper phrasing of the page title
- Inclusion of a robots.txt file
- Creation of a sitemap
- 404 error handling page
- Meta tags
- Relevant site copy to page title
- Site navigational structure
While this is a short list, there are many considerations that have to accounted for when optimizing your website. A knowledgeable Search Marketer should be able to determine what would be the best process to get your site coded in a search engine friendly fashion.
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